Pay per click

 

You may already know that £15.5 billion was spent on online advertising a couple of years ago. What you may not realise is that much of that spend is made up of tiny chunks - pounds, or even pennies. A pay-per-click ad may only cost you pocket change every time it’s clicked, yet it can be the key to quickly getting your new business off the ground.

Pay-per-click is a cost-effective investment that yields big results. It’s quick to set up, and your ad can appear prominently - and instantly- on the websites your customers use every day. Pay-per-click advertising is the key to quickly unlocking the marketing potential in all the big household names; the search engines, the major content network sites and the social networks.

Perhaps you use Facebook? You’re one of 600 million people who do. Those people are clicking on pay-per-click adverts every single day. Why not make sure one of those ads is yours?

Google

Google’s pay-per-click advertising is the key to quickly getting your campaign up and running. With our expertise, you’ll be able to create ads that really catch the eye of the customers you’re looking for. For minimal cost-per-click, your Adwords campaign will be hitting the top spot on the Google homepage for every relevant search your customers perform.

At Breakthru Media, we work closely with Google. So closely, in fact, that we manage over £1.5 million in advertising on Google every year. When it comes to optimising your ads and finding your audience, we have a whole box of tricks up our sleeve. We know exactly what works and what doesn’t in the new, exciting world of pay-per-click marketing, so you’ll have the experts on your side from day one.

If you’re looking to embark on a pay-per-click advertising campaign with Google, we don’t think you’ll find anyone better to give you a hand.

Facebook

In 2011, Facebook is expected to bring in £1.13 billion in advertising revenue. With 26 million users in the UK alone, pay-per-click advertising on Facebook is a fantastic investment.

At Breathru Media, we understand how people interact on Facebook. And because we have a great ongoing relationship with the most popular site on the internet, we can employ the best tips and tricks to create an ad campaign that’s attractive, interesting and exciting.

Our Facebook ads are snappy, well-written, professionally designed and carefully targeted. In the constantly changing world of social media, we ensure our pay-per-click ads are continually revised and adapted to ensure you’re engaging with your audience every time your advert appears in a Facebook feed. Not only do we get to know your demographic inside out, we compose and target your Facebook adverts directly at the people who matter.

Yahoo!

Google’s AdWords service may be the most well-known form of pay-per-click advertising, but it’s not the be-all and end-all. Just think: nearly 10% of internet searches are performed through Microsoft’s Bing search engine. That’s a market many of your competitors have forgotten about.

Microsoft offers an umbrella pay-per-click marketing solution for Yahoo and Bing, meaning advertising through both websites is a powerful and cost-effective way to increase your audience and provide additional coverage alongside a Google campaign. For complete coverage, you should be working with Breakthru Media to optimise your pay-per-click ads for those 10% of potential customers you would otherwise miss.

The cost-effective addition of Yahoo and Bing pay-per-click advertising means no stone is unturned, and with complete coverage of the search engine market, these tiny ads become the most powerful tool in your marketing campaign.

LinkedIn

If you’re looking to sell to the high-flyers, look no further than Breakthru Media. By working with us on your LinkedIn campaigns, you’ll be able to target your marketing at professionals in whichever industries are relevant to your business.

Once we’ve got a feel for your company, we can work with you to analyse and target the LinkedIn users most likely to engage with your campaign. We might decide to market to users with a particular career status. Or people who work within a certain size of company. And because we’re the experts in social media interaction, we can help you structure, design and price your adverts in the most cost-effective way possible, keeping them fresh and relevant.

LinkedIn pay-per-click adverts, and the support of our team at Breakthru Media, will give you immediate access to your target demographic in a way that emails and mailshots never could.

Customer Re-targeting

Customers often visit several websites to seek out out the information they need. If they don’t quickly find what they’re looking for, they may ‘bounce’. In other words, they go on their way, leaving your site and moving on to the next one.

With retargeting from Breakthru Media, you can capture these customers in a brand new way. We can send proactive messages to their screen - even after they’ve moved on to the next website.

What’s more, your message can be targeted directly at the customers you really want, and it can be customised according to the areas they interacted with before they left. If your potential customer abandoned an order half-way through, we can reel them back in. Think of the difference that could make to your turnover.

Rebranding is an exciting, effective way to encourage clients to give you a second look. Contact us to find out the difference it could make to your business.